Partnership Brings Beacons, the Physical Web, and PHY.net to Market

NASHVILLE, Tenn., Nov. 1, 2016 – BKON Connect, Inc., will provide beacons and platform services for Dell Marketing L.P., a division of IT services provider Dell Services. The agreement, signed last week, will integrate BKON Connect’s inbound proximity marketing solution with Dell’s offerings across services industry sectors that include retail, hospitality, government, education and healthcare.

BKON delivers precision inbound proximity marketing through its beacon hardware and enterprise-class Software-as-a-Service platform, PHY.net. BKON’s tools are built on the Google-inspired Physical Web, best described by its catchphrase “walk up and use anything.” The point of the Physical Web is universality by making contextual information available to anyone, at anytime. It does this by presenting location-based content as a URL, and offering the ubiquitous browser to display this content.

“We look forward to enabling our customers – and in turn their customers – with the powerful technology and capabilities the PHY.net platform from BKON provides,” said John Romney, Global Practice Lead, Omnichannel Digital and Commerce Services, Dell Services.

PHY.net is the only content creation, deployment, management, and measurement tool that works simultaneously with web browsers as well as native apps (Android and iOS). As a component of an omnichannel marketing program, it addresses a single “micro-moment” in the customer journey, which is when a consumer is near a product or service and has a need.

“This is a grand opportunity for BKON Connect and for Dell,” said Richard Graves, BKON Connect’s CEO. “Dell is recognized for its deep portfolio across multiple industries. We offer their customers, across verticals, a powerful new point of engagement on devices that people have with them all the time.”

Graves added: “We expect that inbound will become the dominant proximity marketing technology because of its deployment simplicity, its consumer-first approach, and effectiveness in generating qualified leads. Our tools provide a unique and critical component to an omnichannel marketing program to target and win micro-moments.”