BKON Beacon Metrics

Measure your campaign’s performance.

Is your location based marketing working? Get actionable insights by measuring scans (impressions) and taps (click-throughs).

Our metrics dashboard will let you create and save measurement parameters, which you can keep on your dashboard for referencing later. Export the data as a CSV document, create reports, and share the results with your colleagues, customers, and your social media followers.

Besides impressions and click-throughs:

  • Scans and taps performance for phyIDs, Apps, and URLs (including microsites)
  • Scan-to-tap ratio for phyIDs (individual or by group)
  • Side-by-side bar graph of scans and taps
  • Average of all of your phyIDs

If our SDK is installed in your app, you’ll be able to see how it is performing and compare it to similar metrics for accesses to your touchpoints from third party applications. You’ll even be able to see which proximity settings on your beacons work better.

We know how important it is for marketers to be able to measure performance. Our platform’s metrics dashboard helps you identify trends to focus on what’s working (and shift course when you see what’s not).

Features and functions are always expanding.

Even with all of the tools listed here, we’re just getting started. Check back often to see more powerful and ground-breaking functionality we have coming in the pipeline or contact us for a custom proposal and learn more about how our solutions can lower your overall campaign expenses.