Turn browsers Into buyers with a custom Nearby App.
A Nearby App is a novel adaption of the Physical Web that leverages nearby touchpoints and the tools of direct-access content to create mobile iOS or Android apps.
We set out to make Physical Web scanning possible in existing apps with our Nearby SDK, but many asked, “What if I don’t have an app?”
Well, now we’re happy to say that businesses, small and large, can turn fans into advocates and “browsers” into loyal patrons with their very own custom branded Nearby App. A custom branded Nearby App from BKON Connect is the perfect solution to engage visitors and loyal patrons. It is quick to set up, easy to manage and adapt, dynamic for users, and affordable to launch. It allows users to directly access nearby digital coupons, museum displays, special information and other digital content or services.
Because the core tools are established and the content creation is separate from the app, development time is quick. Your mobile developers can use the Nearby Software Developer Kit (SDK) to produce a basic app in as little as a few days. Or with approved brand assets, we can quickly turn around a stand-alone nearby app for you.
NashOkt helped those at Nashville’s free three-day Oktoberfest celebration find information about the festival’s schedule, activities, attraction locations, and food vendor info. Check out the challenges and solutions we came up with in this event summary article about Oktoberfest. In addition to iOS, we also had an Android version of the app.
Sounds Gameday is a custom-branded scanner for the Nashville Sounds minor league baseball team. This iOS app is used by visitors at the ballpark to find specific food and drink vendors and keep up with the players on the field. Using PHY.net, the Sounds provided information about the current pitcher and batter, changing the info every time a new batter came to the plate. Check out this article about our Sounds experience if you’d like to know more.
myEventQ is a custom-branded iOS Physical Web scanner for karaoQ‘s festivals and events. It serves as both an entry point for people to sign-up to sing and it also serves as an information tool for event attendees to find out more about the events themselves. Content linked from beacons includes maps, food specials, schedules and upcoming events.
Once the custom-branded Nearby App is done, you can add and edit live content without the help of software developers. If you can manage a social media account, you can manage content for a Nearby App. Our cloud-based PHY.net platform is so easy to use, sixth-graders can do it.
Since content for a Nearby App is managed outside the app, additions and updates can happen as frequently as you need them.
Simply place a beacon or other touchpoint near the thing you want to provide more information about. Then, using our PHY.net platform, link that touchpoint to existing content – a page on your website, your Facebook page, your Yelp reviews or a YouTube video – and that content will appear in your app when users engage with that touchpoint. Content isn’t limited to one touchpoint. You can share that same content across hundreds or even thousands of touchpoints.
With TapActionsTM, you can quickly create mobile experiences that let people tap to tweet a specific message to get a reward, join an email newsletter list, request information and more.
The content you create will have an audience much larger than just your app users. Even people who don’t have your app can still see content with a conventional Physical Web browser or scanner. Now that Google’s Chrome browser supports the Physical Web on iOS and Android, a huge window of opportunity opens. Since Google made the Android announcement in mid-March 2016, 800+ million Android users have already started experiencing the Physical Web.
People who use your Nearby App get the benefit of curated content, filtered to their needs. Content for a Nearby App can be managed so that app users only see the content that’s relevant to your app, letting your visitors concentrate on your venue. This is particularly useful for museums, exhibits and schools where the experience is better without distraction. Now you can control that experience, cutting down on the clutter if there are third-party beacons nearby.
People who use your Nearby App get the benefit of preferred content. For example, a store running a promotion on snazzy shoes could offer a 10% discount for app users and a 5% discount for non-app users. When your loyal shoppers engage with content (tapping to see details), those interactions help tailor valuable concierge-like suggestions of benefits.
Different content can be placed in different locations. Take for example a three location restaurant using a Nearby app for its loyal patrons. If the specials at each location are different, then these can be automatically reflected in the Nearby App. Customers see content specific to the location they are near.
For many people a simple Nearby App is all that is ever needed. Content is managed externally, and the content is all that ever needs to change. If however, when higher level functionality is needed, you use their Nearby App as a base level of code to build upon, while still retaining flexibility to quickly add and update content.