The PHY platform is your touchpoint connection manager. It’s the easiest way to launch and manage your proximity marketing campaigns.

Easy to use consumer-driven engagement campaign management tools.

The PHY platform is your touchpoint connection manager for the Physical Web. It’s the easiest way to launch and manage your proximity marketing campaigns.

Designed as a complete end-to-end proximity marketing platform and built for enterprise scale, the PHY platform helps you simultaneously handle beacon, QR, and NFC deployments; fleet management; metrics; API control; and context management. This gives you the greatest possible control of digital interactions people have with your Physical Web touchpoints.

The best part: You control it all remotely with a single platform, from anywhere in the world.



A unique identification code assigned to each touchpoint managed with the PHY platform. To control content and context.


A metadata messaging tool that makes it simple for marketers to quickly and easily change previews for each browsable touchpoint.


Don’t have a website or easy access to the corporate site? Create small, lightweight landing pages and manage them remotely.

Contextual Filters

With app content filters, you can restrict access or serve completely different content based on who’s requesting, where they are, and when they are making the request.

Remote Redirects

Remotely control the destination links for each of your touchpoints. There are no limits on the number of updates to a beacon’s destination.

Scheduled Redirects

At the Advanced level administrators can remotely manage a touchpoint’s destination URL at a specific future time.

Viewing Range

Especially useful when a large number of beacons are in a concentrated area, adjust the range where a user will see a beacon’s content.*

On/Off Control

Useful for timed releases of information, adjust the visibility of content for each touchpoint individually or in bulk.

Group/Bulk Editing

Remotely control destination URLs for just a few, or thousands of beacons. Changes take effect instantly, regardless of location.


Direct links to email, message, call or use a developer’s webhook to create dynamic interactions with IoT devices.

Naming and Sorting

Aliases and notes allow for easy ID and sorting. Advanced and Enterprise Admins can also organize by folder and/or location.

Installation Notes

In addition to text-based notes, detailed photo uploads make any future maintenance or service faster and easier.

Bulk Beacon Additions

Importing large lists simplifies the task of adding multiple beacons to an account.

phyID CSV Export

Quickly export a list of phyIDs for inventory and other uses in Comma Separated Value (CSV) format.

Destination Library

Easily manage frequently used links in a single library, eliminating common typo-related errors.


Simplifies enterprise-scale installations eliminating the need for trained installers or even a configuration app.

API Controls

Include technical documentation and SDKs for nearly every platform. API: Developer Control is available with Enterprise plans.


Easily enable any native iOS or Android app with the power of the Physical Web to browse Physical Web beacons, QR codes, and NFC tags.


Quantify the number of times someone nearby has requested more information from your beacons, QR codes, and NFC tags.

Touchpoint Monitoring

Monitor beacon battery state** as well as time/date of last interaction for QR and NFC. Notifications keep you informed if there are issues.


Automatically append location and presence identifiers to links to enable alternate special content options or for easier identification.


At the Advanced tier, the account administrators can delegate multiple users’ access to their account.

Multi-Level Admin

At the Enterprise tier, account admins can control multiple users, each with uniquely defined levels of access.


If a beacon is spoofed (copied), the PHY platform will know. Copies can automatically point to alternate content controlled by the account admin. **


Ownership and control of BKON beacons are locked into your account and synchronized with an embedded firmware key code.

Features and functions are always expanding.

Even with all of the tools listed here, we’re just getting started. Check back often to see more powerful and ground-breaking functionality we have coming in the pipeline. Now take a look at the Pricing page to see where and how each tool fits with each plan.


* Viewing Range is currently only compatible with Bluetooth beacons browsed through apps developed using our phySDK, including the Browser.

**Battery State monitoring, Anti-spoofing, and Anti-Hijacking require BKON brand beacons running firmware version 3.1 or later.