The world's first image-friendly Physical Web browser.
Based on the Physical Web SDK, with large visual cues advertisers were craving, the PHY Browser app is the first image-focused browser for the Physical Web. The interface was built to showcase what’s possible with the Physical Web as a marketing tool. You can get it on Google Play, and it is also available on the App Store from Apple.
Most people are driven by visual cues. Studies by Facebook, Google and Twitter have shown that pictures get more clicks. We’re building on that concept by piggybacking on the same Open Graph and JSON-LD tech that is already built into millions of the world’s webpages.
At the same time, it works beautifully with the CoverCardTM feature in the PHY browser that lets marketers remotely control the image, title, description, and favicon that is displayed for each beacon. It works independently of the browser, so what’s updated in the PHY platform sill works seamlessly for other Physical Web browsers.
We have included a fully functioning Physical Web browser in the SDK. This empowers developers to customize the app with their own brand, eliminating much of the work involved in creating a custom app and speeding the time to market.