Rethink the Physical Web

The Physical Web, an open-source project launched by Google, offers a dimension of the internet that allows direct engagement with people when they are nearby.

The point of the Physical Web is universality.

The Physical Web makes contextual information available to anyone and everyone, at anytime. It does this by presenting location-based content as a URL, and offering the ubiquitous browser to display this content. The audience is even further expanded because mobile apps can easily add browsing functionality to make Physical Web content available in-app.

Our technology is built on the Physical Web, and we’ve designed a way for you to offer extraordinary digital experiences in physical places – any content, activity, app, location, or digital touchpoint.

Customer-directed experiences, in context.

With “touchpoint browsing” for the Physical Web, people can preview digital touchpoints before opening a website. Touchpoints that a marketer may share and manage can take whatever form best fits the location and the convenience of consumers. They may be wireless beacons, visual QR codes, or tactile NFC tags. This means people can have digital experiences wirelessly, visually, or by touch, and they can use the interface that most conveniently or accurately fits the context of their environment.

Our pioneering technology reimagines the entire customer engagement experience. The approach marks a strategic departure from current proximity marketing tactics that use mobile apps to track a smartphone’s location and push messages to it. Instead, people can control whatever happens after they encounter digital touchpoints in physical places.

Our approach reveals a magical user interface.

Users can smoothly move from one touchpoint to another, while seeing image-rich previews of available content and interactions. This experience is faster, more private and more secure than alternative interfaces.

Another major benefit of these three customer-directed touchpoint technologies is that they are all open and URL-based. This means that touchpoint content deployed for app users will also be available users of popular apps like Chrome, Snapchat, and Twitter.