TapActions: Enable ‘Tap To’ Functions and Give Instant Access to IoT Experiences

Physical Web interactions are intent-driven. Consumers know what they want to do, and the fewer steps to do it, the better. The Physical Web, combined…Show More

Are You Listening to Your In-Store Shoppers? Amazon Is

Today’s shoppers move comfortably between physical and digital. They browse merchandise, then research alternatives. They handle products, then check reviews. Online touchpoints are integral to…Show More

Take the Guesswork Out of Proximity Marketing With the Physical Web

Knowing “what” the consumer wants is the missing element of proximity marketing. With geofences and iBeacons, marketers have “where” nailed. They are also pretty good…Show More

Why Your App Needs a ‘Nearby Button’

A nearby button empowers your customers to engage on their terms. It combines the effectiveness of inbound marketing with the precision of proximity marketing.Show More

Dell Services to Offer BKON Connect’s Inbound Proximity Marketing Platform

Partnership Brings Beacons, the Physical Web, and PHY.net to MarketShow More

Beacons & Bier at Oktoberfest

Finding what you needed at Nashville’s oldest, and the south’s largest fall festival was a snap this year, thanks to beacons, the Physical Web, and…Show More

Even Sixth-Graders Can Manage Digital Content on the Physical Web

The University of Alabama Museums have amazing exhibits but they are limited to the story they can tell in the space within the exhibit areas. This…Show More

The New Conventional Wisdom: ‘Mythbusting’ iBeacon and the Physical Web

Let’s look at the current beacon narrative, bust the myths and reveal new truths about beacons, apps and the Physical Web.Show More

Car Shopper to Car Dealer: ‘I Saw Your Message on My Phone.’

The Road Code connects car dealers with car shoppers on the auto lot – even when the dealership is closed.Show More

An Inside-the-Park Home Run for the Nashville Sounds

The first baseball park on the Physical Web offered the Nashville Sounds a new way to engage with fans on game day.Show More