Useful Tools and Suggestions for Planning a Physical Web Campaign

There’s more to a Physical Web campaign that beacon hardware. This is where you’ll find some best practice suggestions we have learned along the way. Useful fundamental info, along with some little tidbits of info that can make any campaign better.

Consumer Awareness

illustration of mobile device seeing washing machine on physical web

Consumer awareness is an important part of any Physical Web campaign. There are many approaches that range from traditional broadcast advertising to on-the-spot guerilla marketing. We have assembled some ideas worth sharing.

Use Cases

Physical Web Use Case 10

The Physical Web is applicable in so many cases, but each of tends to fall into one of four use types. They either persuade, inform, entertain or provide interaction. We have given some thought to some of these scenarios in hopes of helping inspire ideas for your potential uses.

Case Studies

Physical Web DiscoveryInbound Marketing takes many forms, but true audience engagement, with just in time content at just the right place… that can be tricky. This is where proximity comes into play. Whether in a retail shop or at an event, people are already tuned to their smartphone’s screen. This is where we meet them.

Physical Web Promotion and Marketing Resources

We have assembled a few resources that you might find helpful. If you have a more specific need than what you see here, let us know. We’re happy to help.

Physical Web™ Logo

Download .EPS (659k .zip)
Download .AI (597k .zip)
Download .SVG (1k .zip)
Download Large .PNG (47k .zip)
Download Small .PNG (17k .zip)

Eddystone™ Logo

Download .EPS (377k .zip)
Download .AI (324k .zip)
Download .SVG (2k .zip)
Download Large .PNG (12k .zip)
Download Small .PNG (5k .zip)

Physical Web™ I.D. Stickers

Handy little stickers for highlighting that Physical Web content is nearby.

Available at

Physical Web™ ID Template

Download .AI (4.5MB .zip)
Download .AI Text Outlines (4.7MB .zip)
Download .PDF (514k .zip)
Download .EPS Text Outlines (4.8MB .zip)